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“The only way to do great work is to love what you do.”

Fritz Kraft is a convincing example of how technical know-how, long-standing experience in tourism and practical implementation can go hand in hand. As one of the first tourism experts, he has been supporting alpine-urban projects with his expertise for more than 40 years, from developing innovative strategies to managing their practical implementation. He enjoys rising to the refreshing challenge of mastering the balancing act between theory, experience and best practice. Fritz Kraft is dedicated to urban and leisure tourism in an unparalleled way, identifies trends and pursues visionary ideas until their successful completion.

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